Innovative Sales Model of Tammy&Benjamin on Reverse-Purchasing Platforms
2025-05-18
Here's an article in English about Tammy&Benjamin's innovative sales model on the Joyabuy site, including relevant HTML tags within the body:
Exploring the Social Commerce StrategyTammy&Benjamin has revolutionized luxury shopping on reverse-purchasing platforms like Joyabuysocial commerce model. Here’s how it works:Consumers share Tammy&Benjamin product links with friends via social media or messaging apps.If a friend makes a purchase through the shared link, the original sharer earns a commission.This model not only provides shoppers with discounts but also amplifies brand visibility organically.By leveraging peer trust, Tammy&Benjamin taps into authentic word-of-mouth marketing, driving higher conversion rates than traditional ads.Rental Services: Luxury Without the CommitmentRecognizing the financial barriers of high-end fashion, Tammy&Benjamin introduced a rental serviceAffordable Access:Sustainable Fashion:Flexibility:For example, customers can rent Tammy&Benjamin’s iconic Parisienne SatchelRedefining Luxury ConsumptionBy blending social commerce incentives
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