Social interaction features have become increasingly important in the digital landscape, particularly within the realms of daigou platforms and e-commerce shopping platforms. These features enhance user engagement, foster community, and drive sales by creating a more interactive and personalized shopping experience.In daigou platforms, which facilitate the purchase of goods from one country to another, social interaction features can be pivotal. For instance, users can share their experiences, post reviews, and engage in discussions about products. This not only helps build trust among users but also provides a platform for sellers to understand customer preferences and improve their offerings.E-commerce platforms, on the other hand, leverage social interaction features to create a more dynamic shopping environment. Features such as live chats, customer reviews, and social media integration allow customers to interact with brands and each other, sharing insights and recommendations. This social proof can significantly influence purchasing decisions and increase customer satisfaction.The application of social interaction features in these platforms has shown positive effects. They have been instrumental in increasing user retention rates, as customers are more likely to return to a platform where they feel part of a community. Additionally, these features can lead to higher conversion rates, as potential buyers are more inclined to trust a product that has been endorsed by their peers.Moreover, social interaction features can also serve as a powerful marketing tool. User-generated content, such as product reviews and social media shares, can act as free advertising, reaching a wider audience and increasing brand visibility. This organic promotion can be more effective than traditional advertising methods, as it is perceived as more authentic and trustworthy.In conclusion, the integration of social interaction features in daigou and e-commerce platforms has proven to be beneficial for both users and businesses. It enhances the shopping experience, builds trust, and drives sales, making it an essential aspect of modern digital commerce.